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Chocolate, Drainage Companies, Ferries and Betting Newspapers - Millwall Sponsors Through the Years - Part Two

July 8, 2019

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Many top-level football clubs have major sponsorship deals which are now announced with a smiling superstar proudly modelling the new kit that is emblazed with the company logo.  Manchester United have had American car giant Chevrolet, Real Madrid and Arsenal have both been branded with the international global airline Fly Emirates and FC Barcelona had been partnered with Qatar in the past before now agreeing a deal with the Japanese tycoon, Rakuten.  In South Bermondsey, it has been a more humble affair.  When those around us have been sponsored by major corporations, we have had high street stationery companies.  When Yokohama have been printing their names on Chelsea's kit, we have had local businesses.  For this article we look back at some of those whose names have been just below our roaring Lion and what success they have brought.


2014 - 2015:  Euro Ferries



Who are they?  A ferry company who were responsible for cross Channel connections from the UK to mainland Europe.  Or so they said...


How did the sponsor look on the kit?  Although people look back on this kit and mock the decision to put a make believe transport system on our kits, the home shirt had a smart look to it and the yellow away shirt with the blue and white trim was also very smart.


How did we finish that season?  The organisation and direction from Ian Holloway was the same as the ferry firm: non-existent.  Chaos reigned at the club and although Neil Harris tried to keep us up, the Lions suffered relegation to League One.


2015 - 2016: Wallis Teagan



Who are they?  A local Facilities Management and Building Contracting company in South London.


How did the sponsor look on the kit?  The logo may have had some turquoise swirls around it like rings around Uranus, but it works well with the navy blue shirt with the all white sleeves.  The kit was reminiscent of previous designs in the mid-nineties and 2004.


How did we finish that season?  Close but no cigar!  A successful top six finish for Neil Harris saw Millwall make the play-off final, but defeat to Barnsley kept us in the third tier.


2016 - 2017: Wallis Teagen



 Who are they?  A local Facilities Management and Building Contracting company in South London.


How did the sponsor look on the kit?  A more subtle addition to Millwall's commemorative kit and one that complimented the home kit well.  The swirling pattern was replaced with the company initials and a subtle sub-heading.  The yellow away kit was a thing of beauty too and one of the better second strips we had seen for a long time.


How did we finish that season?  After Wembley heartache the season before, Neil Harris went one better and guaranteed promotion back to the Championship after beating Bradford 1-0.  An amazing FA Cup run was also experienced in this campaign and one that will be fondly remembered for a long time.


2017 - 2018: DCS Roofing Contractors



 Who are they?  A roofing company who offer services and products which are suitable for waterproofing flat roofs, roof gardens, balconies and terraces.


How did the sponsor look on the kit?  Returning from the previous vertical stripes to a more solid and bold base, the dominant DCS with the golden roof outline looked good on the navy home strip.


How did we finish that season?  After a start to the season, it looked like it would be a slow and tricky start to Millwall's return to the second tier, but a change of fortune and results saw the Lions nearly break into the top-six.


2017 - 2018: TW Drainage



Who are they?  After years of experience with plumbing and drainage, a company who provide high quality drainage, plumbing and groundwork services.


How did the sponsor look on the kit?  Similar to the season before, the white and gold logo looked bold, but subtle on Millwall's anniversary kit of navy pinstripes.


How did we finish that season?  Compared with the three seasons prior, this campaign was a struggle and behind-the-scene issues dominated the articles in the press.  Millwall survived by the skin of their teeth as Rotherham United, Bolton Wanderers and Ipswich Town went down and the fans in Zampa Road will be hoping there isn't a repeat next season.

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